Medical Aesthetic Training Program Summary

The goal of the two day Aesthetic Medicine Symposium is to provide physicians with a complete, comprehensive guide on how to successfully integrate medical aesthetic procedures into their practice or start a medical spa. After attending the IAPAM’s Aesthetic Medicine Symposium you will have the knowledge needed to determine which aesthetic medicine procedures will best fit their specific practice.

Also included is a complete medical aesthetic practice marketing program, including: how to get referrals from your existing patient base, access to direct mail postcard campaign, and specific instructions on how to hold open houses and get free media publicity.

The 2-day Symposium will combine the latest non-invasive medical aesthetic training with proven strategies to successfully integrate them into your practice or open a new medical spa. We will also cover aesthetic medicine perils and how to avoid them. All while having the opportunity to earn 25.5 aesthetic medicine CME credits.

The Symposium covers all of the ASPS’s Top 5 Minimally Invasive Procedures:

Botox® (5,000,000)
Hyaluronic acid (1,100,000)
Chemical Peel (1,000,000)
Laser hair removal (892,000)
Microdermabrasion (842,000)

As an added bonus, in order to keep up the the latest trends and most profitable procedures, we have added a session on Medical Weight Management to the Symposium. This session will cover hCG, prescription appetite suppressants, and B6/12 injections.

Key Learning Objectives:

Upon completion of this medical aesthetic training program, participants should be able to:

Outline the steps needed to integrate Aesthetic Medicine procedures to your existing practice or opening a stand-alone medical spa.
Understand skin physiology and anatomy associated with aesthetic medicine procedures.
Identify common skin cancers.
Understand the patient selection criteria, risks and benefits of the following Aesthetic Medicine procedures:
- Botulinum Toxin (Botox ® & Dysport ®) training
- Dermal fillers, including: Hyaluronic acids (Restylane ®, Juvederm ®, Perlane ®, Hylaform®, and Hylaform® plus), Collagens (Cosmoderm™, Cosmoplast™), and Juvaderm.
- Chemical Peel training for each skin type.
- Laser and Intense Pulsed Light modalities for facial rejuvenation and hair reduction.
Laser training, including the principles and safety of lasers and IPL devices, including Laser Safety according to ANSI.
Utilize YAG laser technology to treat leg veins.
Identify the best practices for building a referral base for your practice.
Identify the most effective aesthetic medicine patient marketing opportunities needed to increase your revenues by converting your existing patients to aesthetic medicine patients, and attracting new patients.
Describe the target demographic for the top Aesthetic Medicine procedures

Now Includes 3 DVD Botox®, Dermal Filler, Microdermabrasion Clinical Training DVD:

We want you to get the most out of the weekend, and you will receive a 3 DVD clinical training series which covers Botulinum Toxin (Botox®) training, dermal filler training, and microdermabrasion training. This way you can refresh you and your clinical staff with what you learnt at the Symposium. Watch a preview of the video:

Now Includes the 16 DVD Building a Successful Cosmetic Medical Business training program:

Developed by the Cosmetic Management Network, this is a cosmetic medical series of 16- DVDs complete with a Leader Guide and 5 Student Workbooks designed to be implemented in a 45 minute staff training session to educate, retrain and stimulate your staff to produce sales!

1. 10 Steps To Grow Your Cosmetic Medical Business
– What You Need To Know. This program identifies the 10 things successful cosmetic medical practices do to be successful including commitment to succeed, owner involvement, recognizing it’s a business, having a business manager, having the right clinician, how to market internally and externally, etc.

2. How To Maximize Profits
– Having a Business Manager Is Crucial This program discusses why it’s critical for a practice to have a business manager and identifies several key business manager responsibilities.

3 Hiring The Right Clinician
– Build Profitable Relationships With Clients The clinician is the person who builds trust and rapport with clients and is the reason they purchase one or more treatments. This program identifies the 5 key qualities and skills to look for when hiring a clinician.

4. Understanding The Aging Face
– When To Use What On Whom This program examines the signs of facial aging, what clients want regarding their skin, the two kinds of wrinkles and identifies ways to rejuvenate the skin.

5. Selling Cosmetic Buyers
– They’ll Tell You What They Want If You’ll Listen This program discusses the sales aspect of the business, identifies the different types of buyers, their personality types, how to listen, how to sell medical treatments, the sales cycle, how we get and qualify leads and how we make consultation appointments.

6. Mastering the Consultation Process
– Establish Trust and You’ll Close the Sale In this program Cindy reviews the 11-step consultation process in detail including how to greet a client, reviewing the client’s medical history, identifying the client’s interests/concerns, how to close, etc .

7. Guide To Selling Photofacials
– The Biggest Profit Maker In The Business This program reviews why the photofacial is the most popular and impressive non-surgical medical treatment available to clients interested in improving their skin. What it is, what it does, how to sell them and finally how to administer them safely are covered in detail.

8. Selling Hair Removal Procedures
– Opportunities For Multiple Sales Hair removal is an extremely popular non-surgical cosmetic treatment. This program tells us how hair grows, how the pulsed-light system works, who is and who isn’t a good candidate, treatment techniques, pre and post-treatment instructions and how to sell them.

9. Internal Marketing
- You Don’t Have To Spend Big Bucks To Make Big Profits In this program, Cindy identifies several low cost, effective marketing tools and techniques that a practice can use to identify potential clients. An educated and motivated staff is critical to the long-term success of the business.

10. Marketing Your Cosmetic Practice
– Creating An Effective Advertising Strategy Having an effective external advertising program is essential for your success. The key factor is being able to identify a number of unique selling advantages and promote them in their advertising.

11. Sell Injectables And Explode Your Business
– Identifying Long Term Clients In this program, Cindy discusses the two types of injectables, where they work why clients like them, why they’re important to a practice and how to sell them.

12. Treating And Eliminating Leg Veins
– Seeing Is Believing This program reviews the causes of abnormal leg veins, the different types, how they’re treated, who gets them, how to sell them and how to administer them.

13. Physician-Directed Skin Care Program
– The Surprising Hidden Profit Maker In this program, Cindy details the 5 elements that every good skin care program should include, explains why it’s critical for a practice to have a physician-directed skin care program, how to market skin care products and how they can increase bottom-line profits.

14. Staging Successful Seminars
– The More Educated they are the More They Buy Educational seminars are an inexpensive and powerful internal marketing program. In this program, Cindy tells us what they are, their purpose, why they work, why clients like them, how to market them and how to implement them.

15. Handling Disgruntled Patients
– Follow This Formula And Eliminate Lawsuits The key to solving problems with disgruntled clients lies in knowing and following the 12 step-by-step procedures detailed in this video. Also covered are the 3 rules to prevent a malpractice lawsuit.

16. Existing Clients Are Your Biggest Asset
– Constant Communication is The Key This video reviews the 3 ways to grow a practice, discusses why we should divert some advertising dollars into reselling, up- selling and cross-selling existing clients. The key is to communicate with them frequently. Cindy also tells u about the real worth or value of a client – the aggregate profit of a client over the lifetime of her patronage.

Who should attend?

Physicians interested in growing their practice and increasing revenue by adding Aesthetic Medicine procedures. Physicians considering opening an independent Medical Spa or MedSpa franchise.

Register Today and Save $1,100

For more information, or to register please visit the Registration section, call 1-800-219-5108 x704 or e-mail us at symposium@theiapam.com

2010 Symposium Dates

Oct 23-24, 2010 - 40% Sold Out!
Dec 4-5, 2010

Or Call:

1-800-219-5108 x704

Watch a Symposium Overview:

Over 500 Physicians have attended the Aesthetic Medicine Symposium, hear what they have said:

"The symposium was unbelievable. I feel that I am ready to open the Aesthetic part of my practice in a month or so." ~ Dr. Simon MD
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"The Symposium presented clinical training and common-sense business advice by knowledgeable and passionate instructors. I feel the education (lecture and hands-on time) was well worth the investment, but the extensive refresher materials provide invaluable continued reference." Dr. Wolfe
.
"The IAPAM conference is one of the most practical medical conferences I have attended. I appreciated the advice regarding setting up your own business and then more important, how to market your business. The written materials and DVD's are an invaluable resource. The entire staff at IAPAM is professional and such a pleasure to work with. It is definitely money well spent." ~ Dr. Silva
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"The symposium exceeded my expectations. All of the courses were very relevant, well-presented, and included both the clinical and business aspects of aesthetic medicine. It had to be one of the best that I attended in a long time. I am proud to be associated with an organization that promotes this level of professionalism and quality. I certainly plan on joining the social networking groups to obtain further information/ideas regarding aesthetic medicine.The speakers were very engaging, energetic, knowledgeable and passionate about their topics. The information gleaned from the symposium and practice start-up workshop, training DVDs, as well as the continuing support from IAPAM and networking opportunities is a great value! " ~ Dr. M. Parker
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"I have been interested to learn more about medical spa directorship for quite a while. Upon in depth research of the the available options I have decided on IAPAM. Their two-day symposium in Scottsdale is very well executed. It is a comprehensive introduction that defines the building blocks of such practice for those who are truly interested to offer aesthetic medicine to their patients. The didactic component draws from the experience of well respected professionals in the field while it exposes the audience to a variety of styles from the initial practitioners like dermatologists to the more recent adopters like family physicians. Jeff Russell, the course director, delivers impeccable presentations, both in style and content, that provide the business foundation to succeed in such practice. The course provides introductory hands-on experience in several aspects of aesthetic medicine like Botox and filer injections. I found this course captivating and worthwhile of my time and financial investment." ~ Dr. Lars
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“The IAPAM Symposium presented a common sense approach to starting an aesthetic practice, without over promising results. The faculty has a dept of knowledge that would help point new comers in the right direction. Also, I enjoyed the mix of didactic and hands-on teaching style that helped me to quickly familiarize myself with several aspects of aesthetic care. I highly recommend the experience because it would serve as a balanced building block to a successful practice. ” ~ Dr. OC O. North Carolina
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“I spent $35,000 on a consultant and received less information than what I received over the weekend” ~ Dr. G.C. Florida
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"The symposium was everything I had hoped for and more. Very practical and timely. “ ~ Dr. A.B. Canada
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“the support you get from IAPAM afterwards definitely makes the course different than the others” ~ Dr. A. S. Illinois
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"I’ve been on 3 other aesthetic training courses, this is by far the best!” ~ Dr. S.P. Arkansas "I was adequately trained at my conference in Scottsdale to dive head first into the field and I am enjoying it " ~ Dr. B. P. Pennsylvania
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“The best medical training seminar I’ve ever been on, great job!!” ~ Dr. M. K. Colorado
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"the support you get from IAPAM afterwards definitely makes the course different than the others" ~ Dr. A. S. Illinois
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“Great education on both procedures & business. Great to interact with people do the same business (and are not competitors!)” ~ Dr. R. N. Illinois
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"This is the best medical conference I've been on" ~ Dr. M.A. Texas
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“I like the concise nature of the presenters” ~ Dr. K. C. OB/GYN
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"Great introduction stressing ethical treatments, discussion of complications, etc." ~ Dr. S.G. Louisiana
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"It was a pleasure to hear and learn from the best" ~ Dr. M.A. NY
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"The treatments we received pretty much covered the cost of the weekend" ~ A. B. PA, Washington
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"you all have a sincere commitment to your members and share an ethical standard of practice that is uncommon and admirable in today's environment." ~ Dr. J.C. MD
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"We always appreciate the help and on going assistance that the IAPAM has given us since our initial training and we are very proud to be IAPAM members." Dr. C.P. MD
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"The IAPAM's Aesthetic Practice Workshop was essential to me in starting my anti-aging center. I had the concept and the vision but no idea how to put those into a business plan format. The bootcamp gave me the tools and information needed to research my concept, learn the financials specific to my vision, and form and present that information to lenders, builders, and vendors. I would highly recommend anyone thinking of starting or incorporating an aesthetic practice attend this conference." ~ Dr. A.W. MD, Iowa
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"Very Good! Have been to prior conference in Chicago..was ok. But this conference was much more informative, hands-on, smaller in attendance. Excellent!" ~ Dr. PH MD
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"I liked being able to sit & talk with speakers at lunch" ~ Dr. D.L

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